Digital Marketing – Think IT Training Mon, 03 Apr 2017 06:58:37 +0000 en-GB hourly 1 Top 15 Do’s and  Don’ts of Email Marketing Thu, 28 Apr 2016 07:41:20 +0000 Top 15 Do’s and Don'ts of Email Marketing copy

Email Marketing is a way of marketing directly a most commercial messages  to a wide of group of peoples with the aid of Emails. Each and every mail that are send to a current customer and a group of people is known to be Email Marketing.In practice all receive lots and lots of marketing based emails each and every day , but how many have a look over it? Many of them will delete all the emails without opening it.  Some of the Main Benefits of Email Marketing are, it is Targeted, Increases the Brand Awareness, it is easily shareable, Measurable and cost effective.

1. Do Use Targeting and Segmentation

Targeting and Segmentation

Perform Segmentation as per preferences, behavior , demographics and personalize all the respective emails  that you send to fit the interest and preferences of all the recipients. You also target all your audience as per the languages, interest, business and much more.

2.Do Use Templates to Engage recipients

Use Header and Pre-header for your corresponding campaign’s body. This will be an very good idea to reinforce all your messages. All the brand related elements should be clear and and combined with the imaginary one. All your emails should be in the way of answering all the FAQ’s  highlighting the sales channels, Main Services and also including all the recognizable call to action ways.


3.Do adding more animations

Most of the people love images rather than text, if animations, gifs, videos included in your email surely that will stand out of all other emails. Email based Communication are more powerful for the purpose of storytelling, showing that all your business makes us of full effort that helps in communicating to the next level.


4.Do make Integration in Multiple ways

It is a most vital one  for all other channels of your business will be cohesive one, example offline communication, social media sites and email based campaigns. With your brand all the channels and the images must be consistent.


5.Do tracking of all your campaigns

All your campaigns can be tracked from your respective email software automatically with the help of Google Analytic’s. It is most important to start your corresponding Email campaigns, that based upon the information or the data .

Do tracking of all your campaigns

6.Do add Multiple Avenues to the contact

Including Social Links ,phone number and the other related forms of the contact offers more flexibility to the respective readers and encourages the engagement from the customers. By using this way you can remind all your audience that they also can engage with all your corresponding brand on the platforms.

Do add Multiple Avenues to the contact

7.Do usage of an Welcome and Goodbye email

The best thing for your Welcome mail is to have a simple list of what the customer is expecting from your side and the respective campaigns will offer him with an benefits such as incentives for being subscribed ,discount related codes and offers. An automated Goodbye email also need to be customized . By this way you can also get your respective feedback and can prevent unsubscribes.


8.Do take into the respective accounts in customized needs

For an instance, if a customer buys a product, then it will be not be an appropriate one to continue mailing him regarding that same product.


9.Don’t send your mail without prior testing

For the purpose of improving your response A/B test is a must one. Test your overall mail, subject lines, landing pages and the tracking and all the corresponding email elements. Making a mistake is a very simple one, so be patient and careful. Before sending also check how your  email is looking in different browsers and in different devices.


10.Don’t Omit the power of the mobile devices

Mobile Optimized emails are need to be send and prefer the templates that are device friendly. All the respective mail Software companies will offer this with one click.


11.Don’t have many Goals in one Campaign

Hybrid emails with many elements are the best practice, so, the sender should not overload multiple goals in a single email. This makes confusions and take your customer away from your goal.


12.Don’t  protect the Unsubscribe Links

Each and every mail should contain an unsubscribe link, make more easy for the people to leave your all list if they need.


13.Don’t Dispatch mails for a long list of members-use ( CC function )

Though it seems to be more convenient to send a large list of mails in a way, but each and every user will not wish their mails to displayed everywhere, and this will be one of the spam method of performing this action.


14.Don’t Send Mails Frequently

It is very important to note down the frequency of the mails that you are sending. One of the most common thing is to send all your newsletters once for a month or you can also try a regular schedule. If you send mails in perfect time duration’s you will get an more responses from your customers.


15.Don’t forget to clean your list

The list hygiene and the sender score will destroy your account reputation and deliver ability. You should remove bounced, unsubscribed and invalid mail address , that will prevent from harming.


Individual and Corporate Digital Marketing Training in Chennai, India

Digital Marketing is an marketing of products/promotion/Company/services of a Brand/ via one or different online marketing channels Contains SEO (search engine optimization), blogging, affiliate marketing, ppc google adwords, video marketing, social media marketing, email marketing, customer service and online reputation management.

Developing a successful digital marketing/web plan is an both art and science, contains in-depth knowledge of inbound/web/digital/ marketing along with the ideas around. How to plan, What’s the plan, How to use right resources, How is collaborate marketing skills, effectively communicate the plan and execute it.

Digital Marketing Training in Chennai is ideal for the anyone who love’s to understand the various online marketing functional in order & start the digital marketing progress / career in online business. And a digital marketing Course will guide you in the way of: How to’s, Who, Why, What, and When of a successful digital/web marketing planning, executio

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7 SEO [Search Engine Optimization] Trends that will “Dominate the Web” in 2016 Thu, 21 Apr 2016 07:25:01 +0000 2016 SEO Trends

Nowadays business are focusing to make Large Investments in Digital Marketing world and creating a diverse content, all the search engines are totally shifting their whole focus from content and concentrating fully on usability across the whole devices.  

This is not enough for an Industry or an Organization to rely on its total website presence to deliver deals and promote total sales.

Website Activities and all kind of digital presence across all kind of platforms that become the norms, this will not a guaranteed one that you will be standing as an unique one across your competitor. To stay on the top of Search engine results and make preparations for the next large Digital opportunity, you have to know all the Search Engine optimizationSEO trends.

  • Mobile Search – Important Aspects
  • Intention – Not Keywords – will Drive your Search
  • Voice Search will be Compete with the Text Searches
  • Shifting to CRO- Conversion Rate optimization
  • High Interactive Contents will Rule Everything
  • More Content – More Effectiveness
  • Local SEO – More Competitive


 1. Mobile Search – Important Aspects


       Mobile Clicks Beats Desktop Clicks So it’s time to move on “Mobile SEO”


Image Credits:Marketing Land

Already Mobile Search are in pair with Desktop Searches in the kind of search volumes, and this kind of trend will only perform the function of acceleration. In fact, desktops will be surpassed by the mobile devices. The recent updates of mobile browser capacities,more faster networks  and all kind of websites that are embracing mobile friendly designs.The future is made by mobile devices so,called as native application look bleak

This kind of trend increase from a year, the  mobile website is referred as web in a general form. A large number of websites  will be designed for all the mobile. Those are not an mobile optimized will be an irrelevant one. A mobile friendly one is already a Google’s Search engine algorithm and it will become an minimum search engine criteria.


2.  Intention – Not Keywords – will Drive your Search:



Matt Cutts Tweet about Exact Match Keywords

Image Credits:Twitter

searching for an exact keywords are no longer,  finding for a relevant keyword will no longer a dependent one.  From your interactions with web, all the search engines can assess you all the corresponding intention helping in providing the needed and most relevant results. All the searches will become more intuitive, this will save a large time.


3.Voice Search will be Compete with the Text Searches:


Although the voice searches is still a new range of kid on block in the Corresponding Search Engines space, it gained large momentum of thanks to the mobile devices and helps in rising a mobile website beating. Since voice search will be a popular one as the end users can ask a question and they can get an answer immediately.

Google is planning to add its voice search feature soon.This will be very much helpful in increasing the searches in web as faster. This Change will have an big impact on the end users.

Some Sample Voice Search Keywords Are


Image Credits:Extra Digital

4. Shifting to CRO – Conversion Rate optimization:


CRO –  Conversion Rate Optimization will get more attention from the users if a huge number of users are staying for a long one and the online doesn’t reflecting on the business conversions.   A large number of users accessing the web pages over mobile devices and opening a page without having any actions. Here, there is an huge range difference between the conversion rate and the traffic volumes. Also visit our SEO Tips for more information.

Naturally , all the CRO- Conversion rate Optimization will be an useful one to get session data, and helping in tracking the users and the events. With the results of producing very high CRO – will promote suitable Search engine Optimization  – SEO Plans.

The below info-graphic will explain to how to do CRO for a website


Image Credits:Insider Income System

5. High Interactive Contents will Rule Everything:


Interactive in the sense it not only focusing on Quiz but also on some contents that are delivering the user response.     


Image Credits:Backlinko

6.More Content – More Effectiveness:

A short range of contents that are are delivering only a few sort of information’s  is being more difficult to rank in all the corresponding Search Engines. For a situation, an article between 1,200 to 1,500 will get a better ranking in search results.  For an Example, a content with  

  •       Images
  •       Info-graphics
  •       Video
  •       Animation

will have more results in search engine and will drive traffic . If this trends follows diverse and longer contents will be more effective.

Lengthy Content Gets Good Position in SERP


 Image Credits:Backlinko


7. Local SEO – More Competitive:

Local SEO plays an vital role in Search engine results helping in

  • Driving website traffics
  • Tap the opportunity of the website to produce a positive output

Locations will play a vital role in the search engines, and adding more trends , recent update of Google’s Pigeon will deals with how the locations will provide a path for the key determinations of the search results.

We offer Digital Marketing Training in Chennai with an main intend of offering quality education to each and every students, this SEO Training in Chennai will be handled by well experienced faculties working in Top MNC.


Image Credits:Wiki SEO

We offer,

  • SEO Tutorials,
  • SEO Course Syllabus with an Updated One.

Since, this SEO Technology is an fast emerging field in today’s IT Market, each and every organization ranging from small to very large Industries are looking for their product or services to in the top results of the search engines. So, Naturally there will be an huge demand for this SEO Course in Chennai.

We offer in SEO Course in Chennai with large number benefits to the students. Trainers in Our institute are having more than 8 years of working experience in respective domains and hence the training will be in full practical basis. This will help the learners will obtain more knowledge and easy way of understanding all the concepts ranging from very beginning.

One Year Free Technical support, after the completion of the course. Placement assistance for every one, Minimum number of students in each and every batch to  have individual guidance on every one based upon their learning speed and level,

  • Free lab access
  • Free software installations
  • Free Course Materials
  • Free Mock Interviews
  • Free Interview questions and answers

and much more benefits that will help students in their learning path and helpful in obtaining their future career path. Learn in Our SEO Training in Chennai and reach your career path.


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Awesome ideas to choose SEO jobs in India | Free SEO Tools Wed, 30 Mar 2016 05:32:51 +0000 awesome-ideas-to-choose-seo-jobs-in-india

Your SEO skills should show off your experiences long before you will enter the interview hall. It should be as diverse as possible, and demonstratives of your broads and skill sets are include in Digital marketing training. In India SEO jobs, your employee should be left with no doubts that you can rises to any SEO-relates challenging they might throw in front of you.

Explain about the Latest SEO updates and techniques

The big and small project you’ve ever handles, and how the sizes and scopes of the project influenced your approaches. Hopefully you have something current to show off, too.

Different tactic you used to achieved the different result (e.g. increase site traffic, funnel more qualified lead, etc.)

Your most successful and least successful venture. Explain how you promote the strategy that works and solved the ones that.

How you would handles a Google penalties or a loss in ranking, decreased site traffic, re-indexing, etc. Have answer prepared for all the worst cases  with scenario, and be as specific as possibles. If you can demonstrated a solution that you’ve provide for a clients in the pasts, even better.

Types of Links

Organic links are naturally undoubt the best, but their very nature belies and reliable campaign strategies. With quality content offering and a good promotional campaigns, you can often wins a number of organic link, but you won’t earns the volume of backlinks that a well-formulate strategies might earns you from proper SEO training.

Organic link: links given natural by website that links to your content.

Non-editorial link: links prepared through blog comment, user profile, etc.

Outreach link: links that benefits both parties, usually suggest by the SEO agencies who stand to benefits.

SEO Tools


Images Credits: techwyse

Google Analytics: It is major tools for analysis and report the website based on the searches and traffic. You must know the tools with how many visitors are generate the link building with the help of webmaster tools.

SEO PowerSuite: SEO PowerSuite is the Swiss army SEO packages, actually bundle four invaluable tool into one: Link Assistant ,Rank Tracker, SEO SpyGlass, and Website Auditor.

Moz Pro: Open Site Explorer, which is parts of Moz Pro, provide crucial metrics – Page Authority and Domain Authority – that SEO pros use every day.

SEMrush: A tools for keyword research and link building campaign, that will helps you build your SEO and PPC campaign.

Majestic: Comprehensive trust flows and citation flow metric that helps you analysis your website relative health. Very useful in link audit.

SEO Career

Having a T-shape skill sets means know a bit about everything and a lots about one or two niche topic. For examples, you might be familiars with the rhymes and reasons behind content creations, blogging, PPC, email campaigns, social media are learn in one place to SEO training in Chennai. The one areas that you knowing better than anyone else is SEO.

The brief description of your SEO experience is add some valuable overlapping with other team member and allows you to think practical about your SEO strategy, especially in regarding to how it tie into PR and marketing campaign. It yields creative solution and new insight that someone with narrow expertise might not consider.

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