Top 15 Do’s and Don’ts of Email Marketing
Email Marketing is a way of marketing directly a most commercial messages to a wide of group of peoples with the aid of Emails. Each and every mail that are send to a current customer and a group of people is known to be Email Marketing.In practice all receive lots and lots of marketing based emails each and every day , but how many have a look over it? Many of them will delete all the emails without opening it. Some of the Main Benefits of Email Marketing are, it is Targeted, Increases the Brand Awareness, it is easily shareable, Measurable and cost effective.
1. Do Use Targeting and Segmentation
Perform Segmentation as per preferences, behavior , demographics and personalize all the respective emails that you send to fit the interest and preferences of all the recipients. You also target all your audience as per the languages, interest, business and much more.
2.Do Use Templates to Engage recipients
Use Header and Pre-header for your corresponding campaign’s body. This will be an very good idea to reinforce all your messages. All the brand related elements should be clear and and combined with the imaginary one. All your emails should be in the way of answering all the FAQ’s highlighting the sales channels, Main Services and also including all the recognizable call to action ways.
3.Do adding more animations
Most of the people love images rather than text, if animations, gifs, videos included in your email surely that will stand out of all other emails. Email based Communication are more powerful for the purpose of storytelling, showing that all your business makes us of full effort that helps in communicating to the next level.
4.Do make Integration in Multiple ways
It is a most vital one for all other channels of your business will be cohesive one, example offline communication, social media sites and email based campaigns. With your brand all the channels and the images must be consistent.
5.Do tracking of all your campaigns
All your campaigns can be tracked from your respective email software automatically with the help of Google Analytic’s. It is most important to start your corresponding Email campaigns, that based upon the information or the data .
6.Do add Multiple Avenues to the contact
Including Social Links ,phone number and the other related forms of the contact offers more flexibility to the respective readers and encourages the engagement from the customers. By using this way you can remind all your audience that they also can engage with all your corresponding brand on the platforms.
7.Do usage of an Welcome and Goodbye email
The best thing for your Welcome mail is to have a simple list of what the customer is expecting from your side and the respective campaigns will offer him with an benefits such as incentives for being subscribed ,discount related codes and offers. An automated Goodbye email also need to be customized . By this way you can also get your respective feedback and can prevent unsubscribes.
8.Do take into the respective accounts in customized needs
For an instance, if a customer buys a product, then it will be not be an appropriate one to continue mailing him regarding that same product.
9.Don’t send your mail without prior testing
For the purpose of improving your response A/B test is a must one. Test your overall mail, subject lines, landing pages and the tracking and all the corresponding email elements. Making a mistake is a very simple one, so be patient and careful. Before sending also check how your email is looking in different browsers and in different devices.
10.Don’t Omit the power of the mobile devices
Mobile Optimized emails are need to be send and prefer the templates that are device friendly. All the respective mail Software companies will offer this with one click.
11.Don’t have many Goals in one Campaign
Hybrid emails with many elements are the best practice, so, the sender should not overload multiple goals in a single email. This makes confusions and take your customer away from your goal.
12.Don’t protect the Unsubscribe Links
Each and every mail should contain an unsubscribe link, make more easy for the people to leave your all list if they need.
13.Don’t Dispatch mails for a long list of members-use ( CC function )
Though it seems to be more convenient to send a large list of mails in a way, but each and every user will not wish their mails to displayed everywhere, and this will be one of the spam method of performing this action.
14.Don’t Send Mails Frequently
It is very important to note down the frequency of the mails that you are sending. One of the most common thing is to send all your newsletters once for a month or you can also try a regular schedule. If you send mails in perfect time duration’s you will get an more responses from your customers.
15.Don’t forget to clean your list
The list hygiene and the sender score will destroy your account reputation and deliver ability. You should remove bounced, unsubscribed and invalid mail address , that will prevent from harming.
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